Marketing is a critical component of any successful business strategy. However, there are several threats that can undermine even the most well-planned marketing campaigns. Here are three threats to a successful marketing strategy: Lack of Brand Focus The first danger businesses face is straying from their brand focus. Companies often make the mistake of [...]
You probably started a business because you excel at a particular skill. While that is vital to your success, it is hard to go very far without some business know-how as well. In fact, as a business owner, you probably rotate hats often enough to feel pretty dizzy at times. Not only do you [...]
With advertisements being presented to us every second of every day through our smartphones, there has never been more competition amongst businesses for attention. Marketing has grown to become one of the most powerful aspects of any business. Many businesses reach for the stars with marketing efforts going big, but they neglect how important [...]
No business can be successful without having strong relationships with the customers they service. But building those relationships, especially in a lasting way, can be hard. Since relationships require communication, understanding, and support, you need to work on developing those things with your customers so that they will stay loyal to the business you [...]
Even in this digital age, traditional forms of advertising are still successful methods to include in your marketing campaign, especially if your target market consists of people in your local community. Potential customers will notice your colorful, eye-catching ads and remember them as they go about their daily lives. Creative use of outdoor advertising [...]
Your website is the face of your business. Often, customers and potential customers will check your business website before visiting an in-person storefront, and often if they can make their transaction online, they are likely to complete their transaction entirely online. This means that your website is probably the most important tool that your [...]
Brand recognition is everything when it comes to effective marketing strategies. But developing and maintaining a recognizable brand requires vigilance and constant work. Branding requires a deep understanding of your business, customers, your goals, and the future of your industry; a lot of stuff to stay on top of. But there are a few [...]
When it comes to marketing your business, you want to take advantage of every relevant strategy to get you the most exposure available. Entering the social media field or fighting for SEO are often effective, but difficult to maneuver when every other business is vying for the same thing. Here are a few marketing [...]
Instagram is quickly rising in popularity for consumers all over the world. As a business owner trying to reach as many consumers as possible, this social media platform is an obvious choice for marketing, sales and overall exposure for your business! This particular app provides a variety of unique features that you can take [...]
If you are a small business owner looking to grow your niche audience and market to the right demographic, this article is for you. The products that you offer attract a certain kind of audience, and you want to make sure that your marketing efforts will reach them. Follow these few tips and tricks [...]
