No business can be successful without having strong relationships with the customers they service. But building those relationships, especially in a lasting way, can be hard. Since relationships require communication, understanding, and support, you need to work on developing those things with your customers so that they will stay loyal to the business you [...]
Even in this digital age, traditional forms of advertising are still successful methods to include in your marketing campaign, especially if your target market consists of people in your local community. Potential customers will notice your colorful, eye-catching ads and remember them as they go about their daily lives. Creative use of outdoor advertising [...]
Your website is the face of your business. Often, customers and potential customers will check your business website before visiting an in-person storefront, and often if they can make their transaction online, they are likely to complete their transaction entirely online. This means that your website is probably the most important tool that your [...]
Brand recognition is everything when it comes to effective marketing strategies. But developing and maintaining a recognizable brand requires vigilance and constant work. Branding requires a deep understanding of your business, customers, your goals, and the future of your industry; a lot of stuff to stay on top of. But there are a few [...]
When it comes to marketing your business, you want to take advantage of every relevant strategy to get you the most exposure available. Entering the social media field or fighting for SEO are often effective, but difficult to maneuver when every other business is vying for the same thing. Here are a few marketing [...]
Instagram is quickly rising in popularity for consumers all over the world. As a business owner trying to reach as many consumers as possible, this social media platform is an obvious choice for marketing, sales and overall exposure for your business! This particular app provides a variety of unique features that you can take [...]
If you are a small business owner looking to grow your niche audience and market to the right demographic, this article is for you. The products that you offer attract a certain kind of audience, and you want to make sure that your marketing efforts will reach them. Follow these few tips and tricks [...]
Throughout these last few years, there has been a shift of focus from large corporations to small businesses. People want to shop local. The issue is most small businesses have a difficult time marketing themselves in a way that can attract more customers. This can be resolved by understanding your local market.Try New ThingsIf what [...]
We are proud to announce the Gavin A. Fleten Memorial Servant's Heart Award to honor our co-founder, friend and THE model of what it means to have a servant's heart. From his years of delivering Meals on Wheels to serving as the de facto hunter/gatherer for anyone in need of his unique ability to bring [...]
It is with great sadness that we announce Gavin Fleten, 55, has passed away of an apparent heart attack.  Gavin was on his island adventure in Vieques, Puerto Rico. Gavin who lived every day to the fullest, was kind and generous.  Gavin truly lived the example of a servant’s heart and a genuine friend. [...]
