Project Overview:  The goal was to create a simple, easy to update site featuring a wide selection of used heavy construction equipment available for sale worldwide.  Considering the ranking prowess of existing sites in this market, an emphasis was placed on attracting traffic from a vast library of potential keywords utilizing the capabilities of WordPress tags, blog titles and custom URL structures.

Platform: WordPress


  • Translation into 45 languages using Google Translate plug-in
  • Automatic updating of Facebook and Twitter when new inventory is added to site
  • RSS feed distribution
  • Customized customer inquiry forms for each inventory item

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