Project Overview: The goal was to create a simple, easy to update site featuring a wide selection of used advanced testing equipment for sale worldwide. Considering the ranking prowess of existing sites in this market, an emphasis was placed on attracting traffic from a vast library of potential keywords utilizing the capabilities of WordPress tags, blog titles and custom URL structures.

Platform: WordPress

  • Features: Minimalist design for simple navigation
  • Automatic updating of Facebook and Twitter when new inventory is added to site
  • RSS feed distribution

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