Email marketing is all about un-tapped potential. Whether you are capturing new leads via your website or looking to expand the business you do with existing customers, email marketing is the most cost-effective tool for getting your message in front of people.
Ever heard the old sales anecdote about how a leading fast food chain dramatically increased their sales by asking every customer if they’d “like fries with that”? Properly used, email marketing can work in much the same way – with the same boost to your business.