One of the fastest growing segments of search engine optimization is video search.  Do it right and even the simplest YouTube video can drive more traffic to your site.  Of course, the better the video the better the results, but you do not have to hire a professional videographer to make it work.  In fact, you don’t even have to have a camera.

Search Google for a simple PowerPoint to Video conversion software package (don’t spend more than about $50 or stick with the free shareware versions and work around the limitations).  Create a basic PowerPoint presentation that illustrates your message.  Convert it to a video and upload it to YouTube.  Be sure to create a keyword-centric descriptive summary of your video’s content and create relevant tags.